20 Best Content Marketing Tools to Boost Your Strategy

Content Marketing Tools

Do you want to boost your content strategy? Fortunately, some fantastic content marketing tools can make the process much easier.

In this article, we’ll highlight the 20 best content marketing tools to help boost your strategy. Whether you need help with ideation, creation, optimization, distribution, or analytics, a tool here can help. Let’s dive in!

Content Creation Tools

The first step in any content marketing plan is creating the content. These powerful content creation tools can help make that process faster and easier.

1. SEMrush

SEMrush is an all-in-one marketing toolkit. It provides robust keyword research capabilities to find high-potential topics to write about. The content idea generator gives you fully fleshed-out titles and outlines to jumpstart your content creation.


2. BuzzSumo

BuzzSumo analyzes what content performs best for any given keyword. Input a topic, and it returns the most shared articles and influencers on that subject. This lets you see what content type resonates most with your audience.


3. Grammarly

This writing assistant checks your writing for grammar, punctuation, and style errors. Grammarly helps you create more professional, polished content by fixing mistakes and improving clarity.


4. Hemingway Editor

Hemingway Editor highlights complex and hard-to-read sentences to help simplify your writing. The goal is to make your content as clear and concise as possible for readers.

Hemingway Editor

5. Canva

Canva makes it easy for non-designers to create stunning graphics and visual content. With its simple drag-and-drop interface and massive library of templates, you can make beautiful images, videos, and infographics to complement your written content.


Content Optimization Tools

Once you’ve created your content, these tools can analyze it and provide suggestions for readers and search engines to improve it.

6. Yoast SEO

This popular WordPress plugin analyzes your content and highlights opportunities to optimize it for search and on-page SEO. It looks at readability, keyphrases, meta descriptions, and more.

Yoast SEO

7. Coschedule Headline Analyzer

Coschedule’s tool evaluates your headline against dozens of data points and generates scientifically optimized alternatives. Use it to write catchy, clickable headlines that drive engagement.

Coschedule Headline Analyzer

8. Hemingway Editor

In addition to simplifying sentences, Hemingway Editor grades the overall readability of your content. It provides actionable tips to make your writing engaging and understandable for the average reader.

9. Grammarly Tone Detector

Grammarly also checks the overall tone of your writing. It identifies communication styles like confident, excited, formal, or friendly. This helps you ensure your tone resonates with readers.

Grammarly Tone Detector

10. UberSuggest

UberSuggest is a free keyword research tool. Enter a topic, and it provides keyword suggestions along with monthly search volumes, competition levels, and more. Use it to optimize your content with keywords people are searching for.

Content Distribution & Promotion Tools

Creating excellent content is only half the battle. You must also effectively distribute and promote that content to reach the right audience. These tools make that possible.

11. BuzzSumo

In addition to content research, BuzzSumo shows you the most influential people sharing content on any given topic. Reach out to those influencers and share your content for increased distribution.

12. Feedly

Feedly collects content from industry blogs, online publications, and other websites into one accessible newsfeed. Stay on top of the latest trends and news to share relevant content with your audience.


13. BuzzStream

This outreach software helps you identify and connect with industry influencers. It also tracks your outreach efforts so you can easily follow up and build ongoing relationships.


14. ClickToTweet

ClickToTweet makes your content more shareable by adding a customizable tweet button. Readers can easily share your content with their followers to expand its reach.


15. SimilarWeb

See where your website traffic comes from and which referral sites send you the most visitors. This allows you to identify high-potential partners and distribution channels.


Content Analytics Tools

You can’t improve what you don’t measure. These analytics tools provide the data and insights you need to refine your future content efforts continually.

16. Google Analytics

Google Analytics shows you valuable visitor information, including demographics, behavior, acquisition channels, etc. This helps you better understand your audience to create content that resonates.

Google Analytics

17. BuzzSumo

We’ve already covered several BuzzSumo capabilities, but another great one is its content analytics. It shows you total shares by network, influencers sharing your content, and performance over time.

18. UberSuggest

In addition to keywords, UberSuggest provides detailed metrics on website traffic, top pages, competitors, and backlinks for any domain. Use it for competitive research and tracking content performance.

19. Ahrefs

Ahrefs provides advanced SEO and content analytics, including rankings, search traffic estimates, top-performing keywords, and more. Gain insights to create content aligned with opportunities on search engines.


20. SEMrush

We started with SEMrush, and their robust analytics capabilities deserve another mention. It’s an invaluable data source, from organic and paid search data to backlinks and position tracking.


Take Advantage of These Powerful Tools

Generating ideas, creating content, optimizing it, promoting it, and analyzing performance are key steps in an effective content marketing strategy. Each presents challenges, but the right tools can help you successfully tackle them.

The 20 tools highlighted above are among the best available today for boosting your content marketing efforts. Finding the right mix of solutions tailored to your unique needs and business goals is crucial to staying on top of the latest Content Marketing Trends.

Experiment with these tools to create a content creation and distribution workflow that maximizes your reach drives engagement, and delivers results. With persistence and the help of technology, your content marketing strategy can thrive and become a core competitive advantage.

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